Tips to Small Business Advertising Online – Construct Specific Landing Pages For Offline Offers

If you are trying to advertise your small business online but find that your cash flow doesn’t allow for a large online advertising budget, then use your existing offline advertising to move prospects online.

All of your advertising should provide a call to action along with any branding objectives you are trying to achieve. One of the easiest ways to provide a targeted offer to your offline prospects is by driving them to a specific landing page on your website that promotes an offer or incentive that extends the original offline offer, thereby increasing your prospect’s willingness to buy from you.

For example, let’s say you have a landscaping firm and you want to send a post card mailer to your lawn cutting customers offering them leaf removal services in the fall. And in your mailer along with your standard offer, you include a ‘special offer’ that they can only take advantage of if they visit your company website.

Normally, you would send your prospects to the homepage of your website. Instead, create a specific sales page only for the people getting the mailer, then on that page you include more details about your services that you could not fit on the postcard along with the specific call to action you mentioned in the postcard.

Your prospects now have a highly targeted offer they are obviously interested in or they would not have visited the site in the first place. Make sure you include on your landing page some way to capture your prospect’s email address as well. That way, if they don’t become customers right then and there, you have the ability to continue market to them as long as they stay on your mailing list…so make it good!

Small Business Help Online in 2009

Are you looking for ways to market your small business in 2009? Are you looking for ways to generate sales? Some of the most current resources available online are:

1. Are you looking to share business ideas online and need a resourced to use. If so Small Business Brief is a good resource for asking questions and sharing knowledge with others. Check out the smallbusinessbrief.com website.

2. A good government resource in the US for finding helpful information for small business is SCORE. It is full of online resources and provides online mentoring from retired small business owners with experience. It may be one of the most valuable resources you will use. There are courses on how to pay debts you can’t afford, how to get angel financing and a wide variety of topics that may be useful to your small business from people who have been through those situations.

3. Entrepreneur.com always has great articles and now you can sign on to a network to help develop your business. It is one of the time tested resources to find out information about your industry and business and the market in general. There is franchisee information, tools and services, community, blogs and a whole lot more.

4. Perhaps one of the most important things this year could be accounting and taxes. If you want to learn more about accounting programs and helpful resources their is a Microsoft site that is very useful, yes Microsoft. Check online.

These four tips in areas of knowledge sharing, government resources, articles from past experience and accounting tips from Microsoft should help you small business in 2009. Good luck!