Top Seven Pitfalls of Small Business Marketing Online

In the modern age, many business marketing practices that once were the staple of companies worldwide, have become widely less effective. At the turn of the century, cutting edge companies began seeking opportunities on the internet, and in recent years, even small local businesses have started to follow suit.

No online Presence

Not having a website in today’s business client is like not having a store twenty years ago. A website is the online embassy of your business, your “virtual storefront”. By providing an outlet for consumers to interact with your company on the internet, you build brand reputability, awareness and yes, a larger consumer base. There are some consumers, and the number is growing rapidly each day, that solely rely on the internet for all of their functional needs, such as finding businesses and services, shopping, research etc. Without a proper online presence, you are potentially missing out on this entire demographic of web savvy consumers.

Too much direct mail/offline tactics

With so much direct mail, radio ads and newspaper advertisements floating around, the power of offline marketing has become very diluted. However, especially within the realm of local small business, the online realm provides a great opportunity to get noticed in a relatively less competitive space.

Too much PPC

While PPC is a great knockout punch for an online campaign, it can only go so far. Many marketers refer to PPC as the “crack” of online marketing. This means that while it can provide your business with a nice high point in traffic, etc. it must continuously be fed to keep you on that same level. A proper SEO campaign can provide much higher return on investment and lasting sustainability. I’m not saying PPC is a bad thing, however it should be supplemented into a large mix of tactics, and should not be your sole resource of traffic.

No social media presence

Social media is a great way to interact with consumers and potential clients. Social media provides a personal face to your business and builds trust and recognition for your brand. Without this aspect of online marketing, there is not only no way for you to interact with consumers, but no way to gauge your online presence and reputation from a social aspect online.

Website out of date

If your website was built five years ago, chances are it is out of date. By this I mean your website was probably designed using older design software and techniques and has a very dated look. This can be very off putting to consumers. Secondly, the way search engines interact with websites has changed drastically in the past few years and the way older websites were coded make it difficult for search engines to find and crawl the site. A new fresh clean website will provide your business with a cutting edge image and when your marketing efforts drive traffic to your site, they won’t turn and run.

Sending the Wrong Message

Many think of tactics such as social media for instance as ways for their businesses to sell to customers, however this might not be farther from the truth. In fact, social media is the exact opposite. Consumers are looking for something free. While I’m not saying they expect you to give products away to all your Facebook fans, there are other free things that will spark interest such as free content, free advice, free tips and free consultations.

No SEO

While you may have the greatest website in the world, if no one is finding it, it is useless. Search engines like Google, Yahoo and Bing have become the number one way consumers find businesses online, so if you are not ranked highly on these sites, you are missing a huge opportunity. A great SEO strategy will have you climbing up the search engine ranks in no time.

Online Backup Small Business Services – A Must

The benefits of backing up business data online are many. Being able to access the data from anywhere is one important benefit of using an online back up service. Another important benefit of backing up data online is preventing loss through catastrophic events such as fire, earthquake, or suffering the more common catastrophic event, the brownout.

Being able to offer a security package that allows businesses to protect key computers or the entire computer network is also an important benefit of a backup service provider. When data that has not been saved on via a backup service and is lost, it is gone forever.

The quality of saved data is important as well. Choosing a backup service that helps to configure the backup process to fit the needs of the business is critical. Data that has been saved to a backup location should be accessible.

The old method of storing data on tape is not only risky it is cumbersome to access. A backup service should provide a platform that enables the business to access data from any location or mobile device. The data should be accessible in a format that is immediately usable.

There are risks involved if the method of backing up data is not closely mirrored to the business’s function. Choosing a service to backup data should begin with a question about how the security of the data is addressed. How the data is saved is another important aspect of backup services.

Configuring saved data should involve more than just sending files to an online warehouse. There should be a structure provided by the backup service that allows the data to be saved in an approachable manner by modern technology. This can be addressed in questions about how the back up service monitors the data that is being safeguarded.

A backup service company that provides a complete service package that begins with consulting with businesses to determine how data should be saved, assisting the business during the setup process, and then monitoring the data that is saved is invaluable. The three aspects of safeguarding data, consultation, setup and monitoring, allow the business the assurance that the data is not only safe but accessible in an instantly usable format.

The importance of monitoring your data backups is one of the important steps that a good backup service performs to keep your data safe. Monitoring should include a constant vigil against outside threats such as hackers or viral corruption of data. Monitoring should also include a protection against data erosion, mechanical malfunction and internet security. A monitoring system should provide saved backup as changes to original data are made and saved on the business’s computer.

When the recovery tool is needed it is critically important that the tool function in a seamless and rapid fashion. Online backup small business data service is a complete package that encompasses safety and security of important data by combining services that allow the business the convenience of data storage, recovery, and access.

How Online Book Keeping Can Improve Your Small Business Services

As a small business, you recognize the importance of book keeping for documentation purposes and to determine how your business is doing financially and yet you also realize how it can eat up the time. Online book keeping is perhaps the solution that you need to be able to ensure that your financial records are well maintained to improve your services and help grow your small business.

Here’s how your business can improve its services with online book keeping:

* Easy and ready access to your financial records anywhere anytime. You don’t have to be restricted by time and place in accessing your books since they are stored online; wherever you are and whenever there’s a need, you can always access your records as long as you can connect online.
* Saves time that you can reallocate to other tasks increasing the productivity of your small business. Repetitive and routine book keeping tasks are automated significantly reducing the time you need to spend to perform these tasks. The additional time created can then be used to up the productivity of your business.
* The real time recording of your financial transactions allows you to provide your customers with the latest information or responses to their queries. This will enhance your services to your customers and will be able to strengthen business relationship with them.
* Your financial records and everything that goes with it are safe and secured. You do not have to worry about any disaster or catastrophe that can cause damage and destruction to your files and software as the online server takes care of everything that is needed to protect and keep your books secured.
* You can customize the recording of your financial transactions to fit your specific needs and requirements. With sophisticated features, you can even use your online system to market your business and increase its profitability.

Online book keeping is something that you should seriously consider to help improve the services of your small business and grow it profitably. You can always choose the book keeping services you want based from the information you can readily get online.

Make Good Income With Business Services Online

There is absolutely no doubt that a lot of people know that a lot of money can be made on the internet. Do you know that you can make good money by providing business service online? Online business service covers a wide variety of jobs and thankfully, a lot of these jobs are pretty easy to learn and execute.

There are a lot of small and medium sized online businesses that do not have marketing coordinator in-house and there are lots of businesses that also do not have an offline marketing coordinator as well. These two fields are quite profitable – but, let’s focus on online marketing. Marketing on the internet usually consists of a lot of things ranging from design of websites to providing search engine optimization service. A lot of small and medium sized business owners are often looking for this online business service (SEO service) in order to help them get much needed exposure or to simply generate a lot of traffic for their website(s). Designing a professional website sure requires a lot of skill which makes it a little bit complicated, but providing internet marketing and search engine optimization service is quite simple and profitable as well.

The amount you can earn from providing business service online can be very encouraging even if you do not have any other source of income. A lot of online businesses put aside a generous amount of their budget in order to pay online business service providers who will help them gain a lot of exposure whether on or offline. It is quite easy to earn about $700 to $800 each month from a single client. There are even businesses that will pay up to about $2,300 to $2,500 each month for the services that you provide. If you have more than one client, you can make up to…you do the math!

So you can see how you will benefit if you choose to provide business service online, all you have to do is to figure out what you are very good at. You do not have to worry about overheard – this is the part that scares a lot of aspiring business owners. As an online business service provider you will often get paid up front due to pay per click (PPC) campaigns. Getting into the online business service provider game is certainly not difficult to achieve. All you will have to do is to acquire the necessary skills in order to professionally perform the job, and you will be on your way to making good money.

There are so many materials you can get on the internet in order to help you learn how to provide profit making services. Many of these materials are free and downloadable and there are some that will require that you to make a small payment in order to get all the necessary step by step guide on making money on the internet. There are forums where you can become a member and get tips on how to make money providing online services.