Starting a Small Business With Online Marketing

Starting a successful online small business begins with finding the right niche. Then, it’s all about marketing.

If you have a budget of minimum $300 per month, start with Pay Per Click. I recommend that you initially learn PPC yourself instead of hiring an expert. PPC experts are quite often expensive and won’t have as good an understanding as you of the specifics that will make a difference to your niche. If you really don’t want to learn Pay Per Click, and you have a budget over $1000 per month, hire someone local to you so that you can have physical meetings.

Other than Pay per Click, the obvious way to kick start you small business with internet marketing is social media. Again, outsourcing social media is hazardous. Social media does not cost per click, it takes in time what it does not take in money, and the results aren’t immediate not guaranteed. Its rules change constantly and defining a strategy on a moving map is a challenge.

However, as a small business looking for a marketing plan, your ability to adapt is an asset that can gain you market share off the bigger players. A small business can use marketing tools unknown by and unadapted to the bigger companies, and it’s definitely an opportunity.

I don’t recommend you outsource your social media, but look for a coach instead. Someone who can teach you the technical platforms in just a few hours and help you understand how they interconnect and will keep you up to date with the most recent trends, tools and strategies. Someone who will help you identify what you can leave to automation, what you can let an assistant do for you, and what you definitely will have to do yourself.

Social media marks a noticeable change in the online landscape. Websites, as we know them, won’t last for much longer. We’re transitioning from a web of pages to a web of streams, yet this transition does not have a clear shape yet. Which social media will end up dominating and what will come up next? We don’t have answers to these questions, and in the mean time, we can look at making the best of the web of pages.

The web of pages works with keyword research and quality content. It integrates with social media, and does so in the best way by form of blogging. If you’re setting up your small business marketing strategy, consider using a blog as a focal point of traffic. Then, start writing articles that relate to your niche and submit them to multiple online article directories, also called Ezines. Online directories rank very well with Google and attract a lot of traffic.

Articles are quite the opposite to social media. Social Media is short and instant. Articles have to be 500 words or more and are published a few days after submission. The great thing with articles is that you are allowed a resource box at the bottom where you can put in your details, and include a couple of links. These links are once again recognised by Google as back-linking to your site.

The same applies again to video. When publishing a video to YouTube, you can have a link in the description, and that will, once again, point to your nerve centre. Use Article and Video together with a submission service and you’ll see your content spread little by little. Do it consistently, and within 2 to 3 months, you’ll dominate your niche on the web of pages.

How To Get Your Small Business Noticed Online

The internet is a great place to do business but it is competitive. The big brands seem to be all everywhere. So how can you get your small business noticed online? If you’re finding it a challenge to get noticed in your marketplace, your target market could be too broad. If you try to appeal to everyone, you appeal to no one. It’s much easier to be a success online when you concentrate on a smaller market, rather than a huge marketplace.

Here are 5 tips to help you get your small business noticed online so that you can maintain success.

1. Tighten Up Your Target Market

If you’re focusing on too many different things, the search engines won’t be able to work out what your website is all about. Choose one or two topics instead of many. The traffic to your website will improve when you have a laser targeted approach, particularly if you are currently trying to be everything to everyone.

2. Provide Value And Built Trust

It’s important to start building trust with your prospects as soon as possible. Customers are more likely to buy from a business that they know, like and trust. The help this process, set up accounts on different social media sites, forums and other online places where your target audience gather together. Always provide the best possible value, information and facts on each and every post, article, video, email and any other type of communication that is sent out from your online business.

3. Advertising

Advertising on the internet is very cost effective. You can get your messages directly to your target audience for a fraction of the cost of traditional offline media. You can buy advertising on websites that your customers visit and read. The higher traffic websites will cost more, but they are able to provide more advertisement impressions than smaller companies.

4. Participate In Online Forums

Participating in online forums can really get your small business noticed online. Become an active member in the forums that are connected to your specific niche market. But don’t use it to try and start selling your products or services. Start by taking part in discussions and adding real value to the account. If people like your comments, they will be interested to check out your website.

5. Use Social Media To Your Advantage

Think of social media like you would any other business event where you meet other professionals in your line of work. Social media is a mix of friendly chat, brainstorming and business. Add value to your connections on social media. Doing so will get you noticed because you’re showing that you know your stuff and are willing to help others.

Easy Small Business Marketing Online

Everybody knows that most people who actually have the power to purchase are online. Truly, the power of the internet may not be discounted anymore as more and more people are logging in and spending more time online. The internet now serves as a platform for people to gain knowledge, purchase products, exchange ideas, and so much more. This is why an increasing number of small businesses want to invade the internet through small business marketing. Doing this, and doing this properly, will allow for their customers to be more engaged in their products or services as well as promote the products they offer.

However, for somebody who is tasked to perform small business marketing using the internet, the process may get quite stressful as the process of deciding where to exhaust one’s time and energy (on the internet) may get quite confusing. Social media tools alone come in thousands, and deciding which one is the best is quite a task. Some examples of social media are:

Blogging. This is one of the most effective ways to go into online small business marketing. Depending on the strategies applied, tools used, and widgets attached, a blog can be one of the most powerful and influential forms of media. Although people often overlook blogging as they seem informal, it is actually considered by many experts as the backbone of social media marketing.

Micro-blogging. As the name suggest, it is intrinsically the same as blogging, only that it is not text heavy. That is, the number of words (or characters) you may write at a time is limited; making information more easily digestible.

Facebook. This is probably the most popular social media marketing site in the world today. Unlike most social networking sites, they allow for small enterprises to go into small business marketing through fan pages where they may post information about their store, products, services, links to their sites and blogs, and interact with their customers.

Small Business Marketing Online

Every business, whether a manufacturer, distributor, whole seller, middleman or retailer; wants to sell more and more to earn more profits. There are lots of businesses marketing similar products and that equates to stiff competition. Every now and then, they come out with new plans and strategies to surpass the competition, like ‘superstores’ or having round the clock store hours. This just results in having to maintain a big store and employ more employees. This can ultimately affect their profit margin. It becomes more difficult for the small businesses, with limited funds and staff, to compete.

However, with the arrival of the internet, the marketing playing field has been leveled between big and small businesses. Not only has the internet leveled the playing field, but it has expanded it as well. No longer are businesses limited to a local market, they now have a global market to sell their products. Small business marketing online is unlike traditional methods of marketing. Online marketing can be carried out with a small investment and doesn’t require a big store and inventory, and depending on your business model, may not require any physical store location or inventory at all. It merely requires a computer and internet connection.

Just as with any marketing, before you start Small Business Marketing Online you need a marketing plan.

  • What product(s) or services will you be offering?
  • Who is your target market?
  • Who are your competitors and what products or services do they offer?
  • Where online do you plan to focus your marketing efforts: AdSense, AdWords/PPC, social media, etc.?

The next step is to approach a professional internet marketing consultant and provide them with the necessary information so they can guide you in developing an online marketing strategy. These details can also help the marketing consultant to suggest a web site design as you will need a web site in order to market your business online.

Building a web site that is both appealing, easy to navigate and full of valuable content is essential to your online marketing efforts. A blogging platform, such as WordPress, is one effective way to run an online web presence that makes it relatively easy for you, the web site owner, to maintain your site and add fresh new content. Some businesses may require an ecommerce driven site.

Regardless of the type of site you require, ensuring that your site is optimized for both your readers and the search engines can be the difference between success and failure in small business online marketing.